Video Content Marketing Trends & Tips
In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down.
According to Wyzowl, a company that creates animated explainer footage, 83% of marketers say video helps them with lead generation, and 87% say it has increased traffic to their website.
Some other benefits include:
- It’s good for SEO. If your stuff is compelling enough to attract views and shares, your Google search ranking can improve.
- It’s a timesaver. It doesn’t take long to create short yet engaging clips in comparison to writing an article or blog.
- It’s affordable. It can be more cost-effective to create a short clip vs. producing an ad or a blog.
- It gets attention. People may scroll through written words, but most will at least give a glance to interesting footage.
As we head into 2020, here are three video content marketing trends you can expect to see going forward.
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