When people watch a great demonstration, you can see something click in their brain. It’s like a lightbulb moment that translates to: I GET IT.

If you’re trying to sell something, that’s what you want people to feel. You want them to understand exactly how your product or app works so that they can see how much value it can bring them.

Video is the perfect tool for this. With video, you can visually walk people through the steps required to use your product, service, or app correctly – and, with an engaging voiceover, you can also tell them verbally.

Plus, videos are fun and engaging! And the results speak for themselves. According to our recent survey of video marketers, 95% said video has helped them increase user understanding of their product or service.