The entrepreneurial journey is quite the roller coaster to begin with, and things become so much more hectic when battling storms such as changes in leadership, budgeting issues, and periods of recession. These hardships don’t change the fact that downloads/views/sales/signups/etc. still need to be made. But how could all this be achieved relatively quickly, without breaking the bank? Lean marketing efforts are the trick.

Lean thinking in general is about making smarter decisions in the areas where time, energy, and money are being spent. In the marketing realm, it is a no-frills approach which focuses on the whole, rather than the sum of the parts. Less talking, more action. The benefits of this approach include greater productivity thanks to smoother operations and flexibility. Thanks to an improved staff morale, there is also an increase in product quality, and the customer satisfaction that comes along with it.

Here is some expert advice on lean marketing tips to help your business through difficult times.