Find out what video marketing trends you need to be aware of for 2020 in order to better shape your digital marketing strategy and deliver results.

Social media, the rise of Stories and the way in which people consume media have all contributed to making video more important than ever before, meaning it pays to be aware of the video marketing trends for 2020. In fact, 83% of marketers believe that video is becoming increasingly important, which signals the start of more brands using them as part of their digital marketing strategies.

It is estimated that people will spend more daily minutes watching video  over the next few years than ever before, resulting in more advertisers investing in online video ads in order to drive engagement.

forcast 2020

While this is great for those who produce videos, it also shows that soon you will have more competition in this area than ever before. Just as the increased use of email as a marketing channel is making it harder to be seen in crowded inboxes, as well as be viewed as useful to customers, marketers will likely struggle to get engagement from videos as the industry becomes saturated.

This means it is vital that marketers stay ahead of the competition in order to deliver the next big video type at the right time. Ensuring you use the latest techniques or focus on the right areas can help you continue to see returns from your video content.

To this end, we’ve taken a look at some of the big video marketing trends for 2020, which you can use to inform your digital marketing strategy. Here are some of the trends that we and industry experts believe you should be taking into account ahead of the new year: