Qualitative content ensures satisfied users and customers. However, a large part of the written B2B articles are never seen by the target group. We show how to reach a successful content marketing strategy.
According to Siriusdecisions / Forrester, 60-70 percent of all B2B articles remain unused because you never reach your target group. Although the content meets the qualitative requirements, it is not used strategically and thus misses its target.
Properly planned and executed, a content marketing strategy has immense impact. According to a study by Kapost, content marketing results in three times more leads than paid search engine advertising, for example.
How can you exploit this potential and successfully convert your target group into leads and, above all, customers? We will show you how to develop a successful content marketing strategy in five steps.
Missing Leads due to Lack of Strategy
If your content does not find its way to the target group, your website has no visitors and you do not generate leads. Such a failure in lead generation effects for a loss of revenue. You, therefore, need a clear plan on how to optimize this causality chain.
Many companies create qualitative content but do not have a clear strategy to whom the content is directed, how it is distributed on the net, and what the purpose of the publication and distribution is.
Content marketing pursues the long-term goal of building lead lists, generating sales and building loyalty. However, according to the Content Marketing Institute, most B2B marketers use content marketing only to create brand awareness, educate their audience and build trust.
The potential of great content marketing is therefore far from exhausted and offers your company the opportunity to grow beyond itself and to get in touch with your target group in a more specific way.
B2B Content Marketing Strategy in 5 Steps
With the following instructions, you too can set up an efficient content marketing strategy in five steps. The strategy includes the following steps: Content Creation, Content Organisation, Content Distribution, Content Booster, Results.
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